Selling Teaching Resources Online: A Guide
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On July 26th, 2021, Issuu published this text.
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Instructors globally are continuously generating fresh lesson plans that often include tailored worksheets for the class topics, class activities related to the subject, reading aids, and compiling educational resources to enhance the lesson. Frequently, educators are producing personalized educational content by producing their own lesson plans, creating worksheets that align with the lesson, producing reading guides, crafting quizzes, and other materials. By developing new materials, teachers can infuse their unique style and knowledge to enhance the effectiveness of the materials, surpassing those provided by publishers or traditional versions.
Teachers not only utilize these personalized educational materials in their own classrooms, but they also frequently distribute them within their respective schools or districts based on their proximity to other teachers. The advent of the internet has now opened up a vast marketplace for educators to both sell and exchange these self-made resources with teachers worldwide, allowing them to generate extra income for themselves. While it may not be a recent phenomenon, it is never too late to begin taking advantage of this opportunity.
Develop the Coursework and Materials
Whether you have a pre-existing collection of educational materials or are starting from scratch, it is crucial to prepare them as digital files for online distribution. You do not need to be a skilled graphic designer to create your own materials. Using simple designs and programs like Microsoft Word and PowerPoint, you can begin designing. Additionally, you can utilize Issuu’s Canva app for access to various templates and quick publishing capabilities. If you possess advanced design skills, you can also use Adobe InDesign to create your materials before converting them into a file format that can be instantly shared through Issuu’s integration. Experiment with creating different types of educational materials, such as:
Plans for teaching lessons
Electronic books
Study cards
Exercise sheets
Guide for reading
Assessments, such as quizzes or exams.
Demonstrations
Recorded Visuals
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In recent years, the education sector has faced numerous obstacles caused by the worldwide health crisis, which have been successfully overcome by teachers and educators. Similarly, students and families have also had to adapt to facilitate learning in remote and hybrid settings. Looking ahead, it is expected that some courses will continue to be conducted online and students will opt for virtual learning. Creating educational resources for hybrid learning (https://issuu.com/blog/build-educational-resources-for-hybrid-learning) can also serve as a way to safeguard your materials against any changes that may occur in the education system.
As you develop materials, it is important to be mindful of copyright laws in order to guarantee that the materials you produce are your original work. If you are currently employed or under a contract, it is also important to determine if you retain ownership of the intellectual property rights for the content you create. To illustrate, there are various teaching materials available on Issuu that can be easily shared with families and students through a basic link.
Market Your Educational Resources
Selling your self-created lesson plans, worksheets, and educational materials is now more convenient than ever thanks to various online marketplaces. These platforms, whether catering specifically to educators or widely known like Etsy, provide a simple and accessible way to market your teaching resources.
One of the leading and biggest platforms catering to teachers’ educational resource needs is TeachersPayTeachers, which boasts a community of over 7 million members engaged in the buying and selling of teaching materials. The payout rate for materials sold on TeachersPayTeachers.com ranges from 55% to 80%, depending on the chosen plan. Another widely used platform for selling educational materials is Etsy, which also offers user-friendly features and is well-known in the market. However, Etsy charges a commission of 5% and an extra listing fee for their services in facilitating and hosting the items.
For those seeking a website that allows them to keep all of their earnings from sales, consider checking out Issuu – a platform for creating and distributing digital content. Not only does it offer a user-friendly publishing experience, but it also helps to maximize content distribution. By becoming a member of the Issuu Premium plan, which includes the Digital Sales feature, you can avoid paying any commission on your digital content sales. Additionally, you can upload unlimited content with the freedom to set your own prices. Issuu also provides a convenient and efficient system for content sales and payments.
When preparing to sell educational materials, it may be beneficial to use multiple marketplaces in order to sell your online teaching resources. For example, a platform such as TeachersPayTeachers provides access to a network of educators, but does charge a higher commission. On the other hand, if you choose to advertise your educational content independently through your own blog or social media accounts, it would likely be more advantageous to direct readers to your content on Issuu.com, which does not charge a commission.
An example of gated materials that require a purchase beforehand are language books. Our client, Akropolis, provides digital versions of books for teachers and educators to use with their students. Their latest publication is aimed at A1 level children learning Czech and utilizes Digital Sales as a way to generate revenue.
Boost Your Educational Materials
After creating your teaching materials and listing them on a marketplace, the next step is to boost sales. While some educators may simply post their materials and rely on chance to reach potential buyers, being more proactive can greatly benefit you. It is recommended to develop a promotion strategy to increase visibility and attract customers.
When devising a promotion strategy, it is advisable to incorporate the following elements:
- Sharing content on social media platforms.
Writing a blog post about the various teaching materials that are currently being sold.
Providing previews for your content
Adding complimentary or extra items for buying products
Collaborating with fellow educators through social media is an effective way to expand your reach and showcase your knowledge and skills.
Include an embedded or linked access to your merchandise that is available for purchase.
Attach your resources to your Pinterest board.
The following is a step-by-step guide to creating a successful business plan that will help you achieve your goals and secure funding for your business.
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Creating a personal brand as an educator on social media can greatly boost your sales and income. By establishing your online presence, you may also gain insights from other professionals in the education field, leading to the creation of a variety of teaching materials and potential business ventures.
Share Educational Resources and Content for Various Forms of Instruction
Educational resources are not limited to traditional worksheets for reading and math in elementary school. People of all ages have a desire to learn and can benefit from a variety of subjects such as cooking, languages, sports, new skills, and advanced studies. It is important to create educational materials that cater to these diverse interests and make them available for sale and distribution online to reach a wider audience. The Issuu Digital Sales feature is a great tool for promoting educational materials that have a broader appeal beyond the K-12 educator audience. By embedding the materials on your website or sharing them on social media, you can reach even more potential customers. Issuu also offers the option to create derivative assets from your original content, making it easy to use for email marketing, social media, and other promotional activities. Whether you are publishing a cookbook, step-by-step instructions, or online courses, Issuu provides a commission-free platform for digital sales, easy access and sharing, and many other features.
Generate Additional Earnings Using Your Specialized Knowledge
Utilize your skills and knowledge as an educator to earn additional income for yourself! Convert your current lesson plans, worksheets, reading guides, and other resources into digital materials, or create new ones, and begin selling teaching materials now!
With the start of the school year, teachers are preparing for the upcoming months. You can now generate additional income by creating and sharing your own educational materials. Issuu simplifies the process of selling digital content and does not take any commission.
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